Users will soon have a fresh option that allows them to cut down on the quantity of AI-created videos appearing in their streams. This step comes as the service announced that it now features over 1 bn content made with AI.
Trial and Implementation
The new functionality is being tested over the coming weeks before a global rollout. This shift comes amid a rise in AI-generated material, driven by new video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the most rapidly expanding channels on a popular video site only show AI-generated videos. A significant portion of this content is deemed “AI slop”, a term for inferior, factory-style content that is frequently illogical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, from AI artwork to science explainers, and we want to offer the community the power to increase or decrease of that, based on their own preferences,” stated a platform representative.
AI on the Platform
The platform announced that there are now over a billion videos on its network labeled as AI-generated. Collectively, more than 100 million videos are submitted to the service each day, making AI-generated material a limited part of its overall inventory.
Customizing Your Feed
Viewers will be in a position to decrease or raise the amount of artificial media they view by using the “manage topic” setting in the application and selecting the AI content topic. Other topics that are already be controlled under the filter include current affairs, clothing, aesthetics, and dance.
AI Disclosure Rules
TikTok’s guidelines oblige users to identify convincing AI-made content, and it prohibits harmful fake videos of public figures or critical incidents. Any realistic AI video that is not labeled can be deleted under its terms of service.
Additionally, the service will now apply an artificially created watermark to content made using its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to deter users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2m AI literacy fund for professionals and groups to produce informative material about using AI responsibly. This project will support charitable organizations specializing in training coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, following debate over intentions to lay off hundreds of content moderators in Britain. The company is set to reduce a significant number of roles in its user protection team in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would still have a role, but AI can shield workers by eliminating the most distressing content ahead of it has to be seen by people. The platform reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the last 12 months due to the use of its AI tools.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”
